|
《手机圈》杂志由普邦利合传媒协助推广的目前中国唯一服务整个手机产业链的综合月刊,是企业发布信息、宣传技术、展示产品、树立形象的最好平台之一。
《手机圈》由普邦利合期刊专业生产服务中心设计制作,每期公开发30000份。据抽样调查显示《手机圈》以 1:6的传阅率进行传阅,发行覆盖通信产业全领域,包括手机厂商30%、手机方案设计商15%、流通商15%、增值应用商7%、研发商12%、移动运营商8%、配件配套商5%、政府相关管理机构5%、咨询研究机构3%等。自创刊以来,得到了广大读者和业内人士的关爱,现已经成为中国通信产业主导专业媒体之一。
《手机圈》积极组织各类展览会和研讨会,已成功的举办了多届中国手机方案研发展示交流峰会。同时,《手机圈》还构建“手机圈人际俱乐部”和“手机宝贝俱乐部”,并在全国中心城市举办“手机圈”、“手机宝贝”每月聚会。
《手机圈》的发行方式包括定向邮寄赠送、发行员直投赠阅、展会活动发放等。读者结构体现为管理人士比例较高,学历较高,收入较高。目前,《手机圈》公费、自费订阅年增长量保持在40%以上
MobileChina Media Magazine, which is issued and promoted by Prime Bonder Media, is a comprehensive and monthly journal for handset property chain to post information, promote new technology and products, and build up corporate images. It is with the aim to provide the best communication platform to organizations and individuals concerned.
MobileChina Media Magazine delivers 30,000 each period publicly. According to a sampling survey, MobileChina Media Magazine is passed round for perusal with the rate of 1:6. Its readers include 30%Handset Manufactures, 15%Design Houses, 20%SPs&CPs, 20%Operators, 8%VAS, 5%Investment, 2% others. It has now become one of the leading professional media in China's Communication Industry.
MobileChina Media organizes various exhibitions and seminars actively, which has already held a number of Mobile Phone Solution Development, Demonstration and Exchange Summits successfully. Beyond that, MobileChina Media has set up Mobile VIP Club and Mobile Babe Club, which holds MobileChina Media monthly gathering in major cities, such as Beijing, Shanghai, and Shenzhen etc.
|